Why all this talking and writing about Business-to-Business (B2B) and Business-to-Consumer (B2C) and the differences between them? Isn’t online simply, or at least mainly, P2P? Person-to-person? The guy who is a buyer for his company is also a person, right? And in the evening at home he buys online for himself as well, right? Fair … Continue reading B2C or B2B e-commerce. What’s the difference?
Remember how grocery stores looked before we had self-service supermarkets? Neither do we. Well yes, from the old movies and our grandparents’ stories, but self-service nowadays is thé most common way of doing our shopping. Offline that is. But not yet when we’re online. Certainly not for B2B customers! Because, to be honest, most … Continue reading B2B and Self-Service eCommerce. What about the Sales Rep?
Suppliers all over the globe sell their goods, and a good deal of them does so through resellers. In this blogpost we will focus on the problems that arise when suppliers use strict “Minimum Advertised Price Policies” towards their resellers. When they are limited by these “MAP’s”, what are the threats and opportunities for … Continue reading Minimum Advertised Price Policies and Propoza.